Introducing the missing digital foundation layer for music. A verified digital ID with an information and permissions source for music makers, services, and representatives. Founded by Imogen Heap.
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As an initiative to expand the toolkit available to creatives, Imogen has decided to rebrand The Creative Passport as part of her Auracles suite of services.
Based on the physical concept of auras, an Auracle is a place for everything surrounding a person or a thing.
Auracles for music makers: Formerly your Creative Passport, your Auracle is the centralised store for “the everything of you” as an artist. For example, are you or your team tired of updating your bio on multiple services? Maybe you don’t even have that level of control on some services? With Auracles you simply update your bio in one place, then participating services will know where to find and update their version. You can add all your known identifiers (ISNI, IPI, IPN etc), add all of your contacts (manager, agent etc), add your skills, your instruments, your interests, inspirations etc. The more the industry knows about you, the easier it is to direct business. And when business is easy, it’s more likely to flow your way!
Auracles for songs: Once you have verified your artist Auracle, you’ll soon be able to create Auracles of your works. Imagine a centralised place to store, permission and share everything about a song, including not only credits, and metadata, but also where you can set your permissions for other services, such as stem usage, sample use, AI training etc. A place where every service can access your source of truth and honour your permissions. Furthermore, each song Auracle becomes a central place for other artists to submit their derivative works of the song, to make remix and sample clearance easier. A song Auracle truly is “the everything” of a song.